New cultural business models lead the way in refining and restructuring the cultural industry

Lingyun Liu

Authors

Lingyun Liu School of Journalism and Communication, Hunan University, Changsha, Hunan 410012, China

Keywords:

New cultural business models, Cultural industry structure, Upgrade and optimization

Abstract

New cultural business models are the outcome of applying high-tech advancements in the cultural sector. The key difference between new and traditional cultural business models lies in the utilization of the internet and digital technologies. The rise and development of new cultural business models act as pioneers in the structural adjustment and enhancement of the cultural industry, propelling it to become a cornerstone of economic development. Currently, these new models are still in their nurturing phase. It is imperative for our country to place great emphasis on fostering and developing new cultural business models through the deep integration of technology and culture. This effort should include promoting systemic and mechanism innovation within the culture sector, leveraging national regulations to support and standardize these new models, and cultivating and pooling new talents to elevate the new cultural business models.

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